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KlROV "Blog" Audi and BMW advertising war: Others are smoking nervously
KlROV was 23 hours ago
Mikhail Vladimirovich, 27 years old
I drive a BMW X5 Behemoth 4.4 i (before that BMW 7 series, BMW 5 series and Lada 2110)
Kirov, Russia
Many are in the course of the ongoing advertising war between BMW and Audi, but few people remember how it all started ) let's try to fix it The advertising war was declared by BMW back in 2003.
The first attack was made by Mercedes: a hungry cheetah BMW X5 hunts for a zebra Mercedes ML
Then there was the following:
"Mercedes can also give pleasure"Then came a series of other "Shark" attacks the Jaguar:
The prim Englishmen, balancing on the verge of survival, decided to ignore the injection.
A new victim of the advertising attack was a long — time competitor Audi: It all started with a BMW print: the auto giant "milo" congratulated Audi on winning the Car of the Year contest -2006 in South Africa, signing " The winner of the Car of the World contest -2006.
Such audacity Audi could not leave unanswered:Audi did not hide its grievances, having made a response poster: "Congratulations to BMW with a victory in the competition "Car of the World"-2006.
From the six time winner of the Consecutive Le Mans 24 Hour races (2000-2006)."
Perhaps everything would have been limited to this, but other manufacturers, Subaru, decided to intervene in this war: The third in this story was not superfluous.
Subaru said that BMW and Audi are doing well, winning beauty contests, but Subaru, meanwhile, became the best in International Engine 2006 (The Best Engine).
But the most solid answer was given by the same Englishmen: I do not think it is necessary to translate and comment on the Bentley poster, which silently put a bold end to this funny dispute.
Since then, the war has subsided a little, until in 2007 Audi introduced a modern innovation to the Russian market — a Russified GPS navigator: In response, the entire advertising army of BMW, not without reason, said: "While others were translating navigation, we made the best engine in the world."
Audi responded with an advertisement for its proprietary quattro all wheel drive system:
"This is what happens when you donot have a quattro"
BMW soon had the opportunity to respond: "This is what happens when you have a quattro" In 2009, the ads became even more audacious and uncorrected – to the delight of fans.
Another round of confrontation was marked in the United States by the release of an Audi billboard with the defiant slogan " Your move, BMW!"
: Of course, the advertisers from BMW could not remain without an answer.
Turning to the local advertising agency Juggernaut Advertising for help, BMW makes the same "Knight Move" by placing its BMW M3 billboard with the slogan "Checkmate" (Checkmate) directly opposite the Audi billboard on the opposite side of the street.
One could only guess what Audi could come up with for this, but no one doubted that the answer would follow.
Although the Bavarian manufacturers have long been personal, it is unlikely that anyone could have imagined that the opponent's counterattack would be so "daring".
Moreover, it is addressed more to marketers than to consumers.
This time, on the Audi billboard, they depicted their pride the R8, and next to it the inscription ' Time to check your luxury badge.
It may have expired.’
(Time to check your’luxury'.
Perhaps it is no longer there.)
I would like to admit that the R8 is a bold and audacious decision, which the M3 will not be easy to fight.
However, we will wait for BMW's response.
Video advertising: First, BMW presented a creative video, not hesitating to openly demonstrate the competitor's logo.
You canot jump in an Audi like in a BMW!Audi did not slow down with the answer – the new video is more straightforward.
Another provocative Audi video
Audi Superbowl Commercial Starring Jason Statham
Audi wished Mercedes a good night http://rutube.ru/tracks/3983762.html?v=292f7720186a00df773c25d790fdf622 And finally, Audi could not help but attract its latest development of the R8
BMW victory.
I think that there are no comments here.
Funny video.
;BMW vs Porsche
BMW vs Audi
Audi The Spell 2010 Commercial
Infiniti vs BMW Christmas ad
It may seem to an ordinary consumer that the warring brands are ready to tear each other's throats, but in fact this confrontation is devoid of any malice.
On the contrary, there is lightness, enthusiasm and subtle humor.
As a result, the victorious struggle for the buyer's attention gives rise to creatives that are much stronger in terms of impact than ordinary advertising.
There are no losers here — everyone will grab their share of fame and attention.
"A friendly game of advertising chess", I think it can be called that.
Continued www.drive2.ru/b/171239/
six years ago
Tags: advertising war
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Comments 89
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Pelmenman
well, the kindergarten, only mercedes, infiniti and bently were pleased, briefly and clearly
+1
two weeks ago
BoomerMW
bmw as usual is the best car
+2
almost a month ago
Oborzevatel
class))) but we need to update the links to the videos.
and add kamentov to them in Russian
+1
six weeks ago
TheMummy
A terrible accordion.
+1
three months ago
Dictator72
Uh huh, like they have a war…
The market was divided a long time ago
+1
three months ago
MalvinaKaterina
Wow! =)
+1
six months ago
A INTC
www.drive2.ru/b/1732634/?page=0#a167702189 Advertising is advertising, but such cases, unfortunately, occur in real life…
+1
almost a year ago
Janfudr
A couple of broken videos. :(
+1
almost a year ago
Raceport
The E92 M3 is not slower on the Audi R8 track.
We know this firsthand.
The fight is only between the pilots.)
This is in response to the Audi billboard.
Although the P8 car is excellent both in design and in driving qualities.
+1
almost a year ago
Editing History
Kuancha
How can I share this post?
+2
almost two years ago
KlROV
Click share)
+1
almost two years ago
akamoscow
I donot believe that BMW placed a poster with a broken Audi on the Moscow license plates (poster : This is what happens when you have a Quatro".
+1
two years ago
KlROV
Perhaps this is a fake that walks on the Internet
+1
two years ago
temish83
This is a beauty:
+1
three years ago
KlROV
Yes, it's beautiful!
+1
three years ago
WiselGuy
bentley and the Japs are not in the subject at all.
and so the war is beautiful
+1
almost four years ago
V Vladislav
I did a great job.
+1
almost four years ago
KlROV
Thanks!
+1
almost four years ago
EugenPit
Thank you for the selection!)
+1
almost four years ago
KlROV
I'm glad that I liked it ;)
+1
almost four years ago
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