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The formation of a global sportswear brand Adidas
The Adidas company's motto is as follows: The impossible is possible!
We need to move forward, overcome obstacles, open new horizons for ourselves.
It is these values that this brand promotes.
Today, this brand is world famous, it is known and respected by many famous athletes, because it is one of the leaders of the modern market.
Its products are extensive, so you can easily choose equipment for any sport.
At the moment, these are comfortable and stylish things created on the basis of the most modern technologies in cooperation with world class stars and designers.
But when no one has heard about this brand.
So where did it all start?
Where did this popular and well known brand come from?
The content of the article:
1. The foundation of the brand 2.
Key events in the company by year 3.
Interesting facts 4.
Video: The whole story in 3 videos from Discovery
The birth of the company
Nike vs. Adidas the popularity of brands in the countries of the world
The history of the adidas company begins in the distant 1920.
The word itself, which became the name of the company, came from the name of Adolf Dassler, its founder, it absorbed the initial syllables of the first and last name.
Dassler's passion was football, which was gaining popularity in Europe.
With the defeat of Germany in 1918, the war ends.
There is a lot of inflation and devastation in the country, and millions of soldiers are returning from the front, they join the ranks of the unemployed, unable to find work.
The Dassler family is also affected by all the consequences of the war, as a result of which they are experiencing difficult times.
Members of the Dassler family, having worked on various part time jobs, at the beginning of 1920 decided to open their own business - sewing shoes.
The Dassler family approached the implementation of the idea thoroughly.
The mother's laundry was used as a shoe workshop.
Adolf Dassler showed ingenuity by making a bicycle into a skinning machine.
Adolf, his older brother Rudolf and his father cut shoes, and his mother and sister made a pattern out of canvas.
The first shoes released were sleeping slippers, which were made from military uniforms, and the soles were cut out of old car tires.
Adolf was engaged in the creation of new models and the organization of production, and Rudy was engaged in the sale of products.
After four years, twelve employees, including family members, produce 50 pairs of shoes a day.
And in 1924, the company "Shoe Factory of the Dassler brothers" appeared.
By the way, if you want to find out which sneakers have become the most expensive in the world, and which company produced them read the article at this link.
The main milestones in the dates of the famous company
one thousand nine hundred twenty five
The first football boots were sewn, which became unique not only for Germany, but also for the world community!
Especially for this shoe, the Tselein brothers forge metal spikes.
Thus, the world saw amazing sports "spikes".
one thousand nine hundred twenty seven
Humor and the Adidas logo
The company since the appearance of "spikes" begins to develop intensively.
It has already grown into a small factory.
A building was rented for the factory, and 25 employees were hired.
Up to 100 pairs of shoes are already produced per day.
one thousand nine hundred twenty eight
The company's breakthrough.
Significant events are taking place: a patent for "spikes" has been issued, Dassler products "enter the big arena" — some athletes perform in Adidas shoes at the Olympic Games in Amsterdam.
one thousand nine hundred twenty nine
The range of the factory is expanding with football boots.
one thousand nine hundred thirty one
The factory, despite the crisis in Germany, is thriving – the leased building has been purchased, a new three story production building is being laid.
1932-1936
Unusual sneakers from Adidas
During the Olympic Games, the triumphal procession of the company's products around the world begins.
Olympic medals are won and world records are set in the shoes of the German factory.
one thousand nine hundred thirty eight
Another factory opens in Herzogenaurach, which begins to produce a thousand pairs of shoes per day.
one thousand nine hundred thirty nine
The Second World War brought problems to the company.
The factories tried to organize the production of hand held anti tank grenade launchers, but due to the failure, it was decided to produce training shoes for Germans who serve in the military.
one thousand nine hundred forty five
The Dassler brothers factory is increasing its assortment: according to the terms of the indemnity, it is ordered to produce hockey skates for the United States, receiving in return baseball bats, gloves, tents and other decommissioned materials.
Rudolf ends up in a prisoner of war camp.
The company tries to support many athletes, and also pays them all the clothes, and even pay a salary so that they perform in it.
And which athlete earns the most in the world?
one thousand nine hundred forty six
The case has to start from scratch.
Rudolf is released, but a crack appears in the brothers ' relationship.
After a few years, the business is split.
one thousand nine hundred forty eight
Facts about Adidas
After the split, Adolf gets the factory "Addas", Rudolf — "Ruda".
After a few months, "Ruda" changes its name to "Puma", and one letter is added to "Addas", it turns into"Adidas".
Fierce competition begins between the factories.
one thousand nine hundred forty nine
Adolf is establishing the production of new products – rubber boots with removable spikes.
one thousand nine hundred fifty two
There are also other products under the adidas brand the brand begins its wide development: it flaunts on clothes, bags and shoes.
The achievements of the Olympians who perform in Adolf's clothing promote the brand.
one thousand nine hundred sixty three
Production of branded balls.
one thousand nine hundred sixty eight
There is a new product — shoes with molded polyurethane soles.
Even today, it is in demand.
one thousand nine hundred ninety
Losses exceed revenues, 80% of the shares go to Bernard Tapie, a French investor.
After that, the yield is doubled in the shortest period.
two thousand eight
What do the players prefer to perform in?
Adidas signs a partnership agreement with the Russian Football Union for 10 years.
two thousand fourteen
The company still produces clothing items, shoes and equipment for classes.
The CEO of the largest concern in Germany today is Herbert Heiner.
The modern concern is responsible for the distribution of Reebok, Rockport, RBK & CCM Hockey.
New products are being created that are distinguished by a revolutionary look, modern design and are characterized by high performance.
Interesting facts
1.
The brothers did not tell about the reasons for the quarrel.
One thing is known: they no longer spoke to each other after the collapse of the family business.
And their new firms are becoming fierce competitors.
Headphone design for fans of the brand
2.
On the International Day of Peace, September 21, 2008, the corporate confrontation ended – the management of the two companies shook hands for the first time in a long time.
Cinema and football were chosen as unifying factors: a match was played and a documentary was watched.
3. Adidas shoes were won by Joe Frazier, Mohammed Ali, Stefan Endberg, Steffi Graf, Valery Borzov and Lev Yashin, Bob Beamon, David Beckham and Zinedine Zidane, Michel Platini, Vera Zvonareva and Marat Safin, Lionel Messi, as well as many other athletes.
A contract was signed with most of these people.
In Russia, the Adidas brand is most widespread, and many of our football players wear it, for which, accordingly, they receive good money.
But who is the highest paid Russian football player?
Editorial Office uBiznes.ru I have prepared a material on this topic.
Video: The history of the Adidas brand
adidas, history, company, sports, sportswear
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