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Home " Active life The history of the famous Adidas brand and interesting facts about the company 04.05.2015 04 May 2015 Author: Denis Statsenko Without advertising or exaggerating, today we can safely say that such a manufacturer of sportswear, accessories, equipment and shoes as Adidas is unknown only to infants.
The symbolism of this German company, the name and even the font of the inscription are easily recognized, and well known world class athletes advertise the product.
The history of the Adidas brand and its success do not lie in one five year plan.
How did it all start?
Who was at the very source of the birth of the company, whose clothes are so revealing to wear in the 21st century?
The content of the article 1 The history of the Adidas brand: the birth of the company 1.1 The active growth of the Adidas company 1.2 The birth of the Adidas name and symbolism
The history of the Adidas brand: the birth of the company Imagine the beginning of the 1920s.
In Germany, there is devastation after the end of the First World War.
In order to somehow start earning a living, the family of Adolf Dassler, living in Herzogenaurach, starts sewing home slippers and orthopedic shoes for the rehabilitation of disabled athletes.
Of course, there were a lot of such people in the post war period.
the year is 1924.
Rudolf, Adolf's own brother, joins the cause, founding the Dassler Brothers Shoe Factory together.
By connecting workers, they managed to sew 50 pairs of shoes a day.
A considerable figure for non automated production.
Thus, the brothers formed a wonderful tandem Adolf was a conscientious manufacturer, and Rudolf was a skilled and sociable seller.
the year is 1925.
Adolf invented and sewed boots with spikes, and the spikes were made for him by an ordinary local blacksmith.
Such shoes were immediately appreciated and they became the main products at the brothers ' factory.
1928.
Obtaining a patent for studded cleats.
Some athletes show their achievements for the first time at the Summer Olympic Games in Amsterdam in such shoes.
the year is 1929.
The appearance of football boots on the market.
Active growth of the Adidas company in 1931.
Despite the fact that the German economy is suffering a crisis, the Dasslers continue to work hard.
They manage to buy out the premises that they had only rented before.
1932.
An athlete in Dassler shoes takes a prize in the 100 meter run at the Olympic Games.
It is worth noting that this was a successful advertising move.
Since that time, the company has been cooperating with athletes, which brings even more popularity to the brothers ' shoes.
1936.
The next Olympic Games in Berlin.
An American runner in Dassler shoes sets 5 world records and receives 4 gold medals.
The factory's sales exceed 400 thousand German marks.
Over time, the company expanded, another factory was bought out in his hometown.
However, the Second World War leads to the fact that the brothers ' case was confiscated by the Nazis.
And the brothers themselves go to the front, being the same convinced Nazis.
But no one managed to organize military production at the Dassler factory in their absence, so Adolf is soon brought back to business.
After the fall of Germany in 1945, for a whole year there was a supply of sports shoes to the United States on an indemnity (that is, as compensation).
The birth of the name and symbolism of Adidas In 1948, the brothers divided their business among themselves.
Firstly, their father died, and secondly, there is a version that Rudolf could not forgive his brother for not helping him free himself from military captivity, having such opportunities.
Rudolf, after the breakup of the family business, founded his part as the Puma concern.
Naturally, Adolf had to somehow identify and highlight his products on the market.
At first, he called his company Addas, and later Adidas (the first letters of the first and last name).
Around the same time, the famous Adidas symbolism appeared.
After this turn of events, the brothers no longer spoke, and their Puma and Adidas became vicious competitors.
In 1949, Adolf invents and produces cleats with removable spikes, and a year later cleats for playing in the most unsuitable weather conditions.
Such shoes were out of competition.
Especially when the German national team, shod in such "innovations", becomes the world football champion.
Adolf Dassler also comes up with the idea of depicting the famous three stripes on his shoes and creates a symbolism in the form of a shamrock, as a symbol of fame and success on three continents.
The 1960s and 1970s are becoming a golden period for Adidas.
Adolf comes up with the idea of using sports grounds and stadiums to advertise his products.
An interesting fact.
In 1972, the Politburo of the Soviet Union decided to equip their national team in Adidas.
And in Poland, previously, any sneakers were called "adidas", because the first sneakers in the country were Adidas.
I think this is a great compliment to the company.
Adolf Dassler himself was afraid of his workers, because he could see from a whole huge conveyor one single defective shoe (a poorly sealed insole or a forgotten bracket inside).
The method of punishment was very interesting.
Dassler forced the worker to put on these shoes and walk in them.
Of course, it was unpleasant and uncomfortable to walk in such shoes, and sometimes even painful.
Despite this, the other employees were more attentive to the work being done.
From the beginning of its existence to today, the company has had both crazy success and profit, as well as periods of crisis and loss.
One French investor said: "It is impossible to bury such a trademark as Adidas!
She just needs to be woken up..."
Since the beginning of 1993, Adidas branded stores have been opening to avoid overstocking the markets with their products.
Since 1996, Adidas has been approved, expanded, cooperates with many stars, champions, athletes and becomes the general sponsor of the Olympic Games.
In short, as they say, it went As you can see, the history of the Adidas brand began almost 100 years ago.
In order to become a powerful company with worldwide recognition, it had to go an incredible way from the simplest shoe tailoring to earn a living, to a serious competitor to any other companies.
How do you feel about this brand?
Do you often buy products from this company?
Did you like the article?
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SHOW MORE ARTICLES Comments on the article 4
Elena 10.05.2015 18: 37 Answer I remember earlier in school the fashion for adidas went, and then all sorts of children came up with name calling, like who wears this company, that one and that one...
These are the memories.
Now, of course, there are a lot of fakes, so you need to carefully choose the product.
Dmitry 14.05.2015 21: 05 Answer, I remember earlier at school, Adidas was cool.
Natalia 21.05.2015 08: 20 Answer, Adidas has proven itself well in the market at the time.
It is a pity that now almost all products (with the exception of some premium lines, I donot know how many of them, I wonot lie) are not sewn at the best Chinese factories.
I used to often buy clothes and sports shoes of this brand.
Now I think that their pricing policy is completely out of step with the quality (and it has deteriorated very much).
Only the "brand" and "show offs" remained, unfortunately.
Lyubov 22.05.2015 03:02 I remember that during the period of stagnation, my dad brought me cool Adidas sneakers from a business trip abroad.
It was the subject of my pride then, it was fashionable and no one has such.
Now, thank God, these times of total shortage have passed and everything can be easily bought.
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