of course, this can turn into checks for round sums for you, you just need to learn how to use this lever correctly.
5. Great positive results in network marketing can be achieved with unique and innovative products that the company offers.
6. In no case do not buy into offers related to the promotion of a product of questionable origin and quality without certificates, manufacturer's address or prohibited for distribution through network marketing.
Promote only the products that you are sure of the quality of and use for personal purposes yourself.
7. And the last thing that you also need to pay attention to when choosing a company is the system of training your organization in network business.
You should be able to get the support of the team at any time for any questions that arise.
At the same time, it is the Internet companies that can help you at any time, wherever you are, that have an undeniable advantage.
The most famous companies in the Russian Cosmetics market: - - - -
AVON; ORIFLAME; MARY KAY; FABERLIC.
Household..
products: - AMWAY; - WHITE CAT.
Tableware: - TAPPERWARE; - ZEPTER.
Underwear: - FLORANGE; - DINAH.
Bed linen: - VENERA.
BEAUTY HOME; - SAWAY.
MLM Network Marketing How much people are talking about it now!
There are many different network marketing companies on the Internet.
And in real life, even more.
All the poles and newspapers are decorated with ads that promise us huge salaries if we sell outlandish goods. (Abbreviated as MLM)
, Stands for multi level marketing.
The name marketing comes from the English phrase multi level marketing.
The essence of network marketing is to promote the product, organize the turnover by direct sales to potential clients of the MLM company.
Network marketing (MLM) is a partnership.
On the one hand, the MLM organizing company acts (sometimes it is a manufacturer, but as a rule, an intermediary), on the other hand, it is a private person.
The MLM company takes over the production (ordering) of products, accounting, accrual of remuneration, and a number of other functions.
A private person (an independent distributor) ensures the sale of these products.
In fact, the same scheme is used in many "classic companies".
The difference is only in the form and amount of remuneration for the organization of sales.
Thus, MLM is really a "people's" business.
Companies using MLM give an opportunity to earn a lot of money to a large number of people, because the process is very effective.
The idea that multi level organizations of distributors can be used to promote goods and services, many of which will work from the comfort of their own homes, and this will be much more effective than the work of sellers in a store, appeared relatively recently.
The incredible growth of MLM in North America, where the idea was born, has affected all parts of the world in the last decade.
This does not surprise people for whom MLM is a lifestyle.
They understand that the potential of MLM is unlimited, and this business has no nationality.
There are more than 1,500 MLM companies operating in the United States, a number of which have multimillion dollar turnover.
The network marketing strategy is also used by such companies as Coca Cola, Colgate, Gilette, Visa, Lipton, Ford, Canon, Sharp, Xerox and many other world famous companies.
But the point is not only that millions of people realize the dream of a better life, but also that the number of products and services is constantly growing, the range is updated by attracting new technologies.
MLM is not tied to any specific product or technology.
The possibility of updating, embedded in the concept itself, allows the industry to flexibly fit into an ever changing market.
Thus, MLM is the economic wave of the future, a logical step in the evolution of free enterprise.
And it is precisely because people work for themselves that they have the freedom to enjoy life.
Someone is madly in love with network marketing( mlm), someone scolds him and hates him, someone is just afraid.
If you are bored of working on a salary and want to start your own business, then network marketing (mlm) can become the bridge to a new carefree life.
Become your first "own business", help you accumulate start up capital, develop a strong personality in you and help you find connections and the necessary skills for business.
Russia first met with network marketing in 1989 on the land of the city of Novosibirsk.
It was there that the first Herbalife distributors appeared, whose products quickly spread throughout the country.
However, the negative image of MLM itself also spread quickly, and there is nothing surprising in this.
If in the USA and other Western countries MLM has long been included in the practice of everyday life, and all major universities had departments of network marketing and a developed system of training distributors, plus laws against financial pyramids, then in Russia MLM fell on absolutely raw ground.
Thousands of people rushed into it in pursuit of fast and big earnings, who did not understand either the philosophy or the strategy of this business (and how was it possible to understand, if the first translated books on MLM appeared only years later!
Entering into a serious and completely incomprehensible business without any preparation, tens of thousands of Russians very quickly suffered an imminent collapse and left the network business disappointed, blaming anyone and anything for their failure, but not themselves.
First of all, they blamed, of course, the MLM itself.
About the advantages of Network marketing: First you need to answer the question: advantages over what?
Well, of course, before other affordable and legal ways of making money.
It is in the combination of these advantages that the reason for the phenomenal development of MLM around the world lies.
The advantages of network marketing are obvious and obvious: 1. Work in a comfortable team for yourself.
2. The possibility of combining MLM with other (main) work.
3. Freedom.
4. Unlimited financial perspective.
5. High rates of career growth and salary growth.
6. Independence of career growth from personal relationships with higher level sponsors and company managers.
7. An ideal alliance between employees at all levels of the company.
8. The opportunity to master a new profession very quickly.
9. Independence of a successful career from gender, age, available education and the nature of previous activities.
10. Significant personal growth.
11. The constant growth of new connections.
12. Absence (or very small size) start up capital.
13. No dependence on external negative factors.
14. No financial risk.
15. A good and long term prospect.
16. The creative nature of the work.
17. The nobility of business.
18. Personal development.
19. A high degree of moral satisfaction from their work.
What can bring more joy than watching how the people you personally attracted become free, healthy and rich?
In MLM, as nowhere else, it is possible to find a huge number of friends who feel sincere gratitude and gratitude for their success to you.
Communicating with a variety of people, successful and unsuccessful, poor and rich, happy and unhappy, you understand one thing: all people are different, but all as one want to have more than they have.
There is nothing wrong with this desire.
After all, being wealthy is our right from birth.
A person who has enough money lives better himself and can bring more benefits to himself and others.
The idea that you have to endure a lack of funds or even lead a miserable existence is one of the worst misconceptions of humanity.
But most people live in this belief.
And they are sure that this is how it should be.
Some are changed by circumstances: poverty, crises at work and in personal life, unexpected changes.
And the others... they change themselves!
Which is better?
Have you ever wondered why some people can fulfill their desires, and others canot?
Why do some people constantly fail, while others succeed?
What is behind this?
People hope for fate, a happy chance, believe that everything will change for the better one day by itself.
But their attempts to break out of the vicious circle of failures are defeated, gradually people stop resisting, and, resigned, they say to themselves: "This is fate."
Well, our life scenario really exists, but it is not necessary to fulfill it, it is possible... rewrite it!
How often have you tried to change your life?
How many times a year, a month, a week do you try to conquer the peak of well being?
Start right now!
Take responsibility for your own future!
This is the most correct strategy on the way to wealth and success.
Life is not a charity fund and your fate is in your hands.
Yes, voluntarily take responsibility for your material
the situation is difficult.
After all, now you will have no one to blame but yourself.
To abandon the old, to go forward, to fall and rise again.
After all, no one guarantees you a successful business.
But... what do you still choose: a bright, interesting life or a dull vegetating?
Only one can make money, achieve success in life... upstart!
Donot be afraid of this word.
Anyone who wants to have a lot cannot afford to be a gray mediocrity.
Only originality will bring you closer to success.
The fate of mediocrity is the road to nowhere.
So what prevents you from succeeding?
Nothing but your emotions and notorious fears!
Learn to overcome the barrier of your fear.
Do not be afraid of defeats.
And you will not be equal!
The fear has always grown with uncertainty, unwillingness to change anything, fear of leaving your comfort zone.
It is this kind of fear that slows down most people and does not allow them to earn money.
But only those who have a desire to have something will overcome these fears succeed.
Are you afraid that you canot make radical changes?
But your dreams can only become reality through action.
The main thing is to have the courage and take the first step towards a new future!
Then it will be easier, because you will already try to act and realize that you have enough strength to go forward.
The crucial point is that MLM companies are very seriously developing a person as a person.
Helping him to understand the complex issues of interaction in society, between people, to study more seriously the services themselves that are promoted in the MLM company.
This is especially interesting where financial instruments are being promoted, such as banking services, the American stock market, personal finance management programs, and investing.
Network marketing is not for everyone.
Think carefully and prepare yourself to make the right decision: whether it is worth dedicating yourself to network marketing and whether it is suitable for you.
Starting to consider this method of additional income on the Internet, first of all, you need to understand that Interset marketing is not just one day earnings, but a stable monthly income.
This is a JOB that needs to be given maximum effort and patience!
And only after you are fully aware of the charms, prospects and opportunities of this business – you will be generously rewarded with monthly monetary rewards!
My monthly earnings in Interset Marketing range from $ 1,000 to $ 1,500 per month.
Moreover, this type of activity refers specifically to the creation of residual (passive) income.
Surely you know what network marketing is?
This is a way to promote a product from the manufacturer to the end consumer through a network of distributors.
And Interset marketing is all the same, only all actions take place through the Internet.
And today you will learn how you can earn more than $ 1,000 a month without making any sales!
Many people who are skeptical about the phrase "Network Marketing" simply do not know what it really is!
Ask someone what network marketing is – and they will immediately answer that these are people who, like annoying flies, stick to everyone in a row and try to sell without understanding what.
In fact, everything looks completely different!
The possibility of retail sales in network companies is only a small subspecies of additional earnings.
That is, this is when you buy a product from a company at the manufacturer's price, and sell it at a retail, more inflated price, and for some reason many partners of various MLM companies place bets on this.
However, you canot do big business in this way!
As you already understand – this approach to business repels potential customers more than it makes you richer.
And this is what many people are afraid of and therefore do not even want to hear about network marketing, and I repeat once again they simply do not know what it really is!!!
Only by building a consumer structure can you achieve success in this business!
How does it work?
Simply…
You are a partner of the company, you independently use the company's products at a low price (and this is the key point).
You and your whole family... then you just RECOMMEND this business to people, DO NOT SELL them goods, but recommend the business.
And all those people who will be in your organization will, first of all, bring profit to you, second of all, they will have the opportunity to earn extra money themselves, and third, they will strengthen and maintain their health with the company's products…
BUT THE MOST IMPORTANT THING is that they will be GRATEFUL to YOU for the value that you will bring them.
This, in fact, is the main task – to bring
the value from your activity and your whole life in general!
Network marketing business How do you think it is possible to achieve success in business with the help of MLM?
Read the ads for an invitation to a good salary.
"A specialist in the field of economics with five years of experience in this field is required, the languages English and German are perfect, computer knowledge, age up to 35 years."
Firms prefer to take ready made highly educated employees.
And every day the requirements for invitees will grow.
There are many of us who want to work for a good salary, and there are fewer and fewer firms that need employees.
And life has proved that if you work for hire, no one will be able to earn more than he was allocated.
You will never achieve financial independence by working for someone else.
Moreover, you are always dependent on your boss and his mood.
Only by creating your own business, you can achieve financial success.
But your own business, especially in our not very stable country, is associated with large investments and a huge number of risks.
A 1000 mile road starts with the first step.
There is a more accessible way that is suitable for literally everyone: join the MLM industry.
It is the MLM system, where the success of a manager directly depends on the work of his employees, where there are no restrictions on the amount of earnings, that allows everyone to get what they want.
Only in this system can you hear from the head: "Dear colleague!
How can I help you to become even more successful in our business?
"It is in MLM: the more successful employees are, the wider the smile of their managers.
Prospects for Russia More than 100 companies are actually working on this system in our country now.
Network Marketing participants (according to various estimates) number from 5 to 10 million people.
And for many people, Network Marketing has become a profession and the only source of income.
It is not for nothing that the Mayor of Moscow, Yuri Luzhkov, drew attention to this industry.
A commission on Multi level Network marketing has been established under the Government of Moscow .
The specialized magazine "MLM - Perspektiva" and the newspaper "Good News"are published in St. Petersburg.
SM specialists, such as the Akintsevs, Atlasovs, S. Vsekhsvyatsky, Yu.
Shatsky, I. Sidorov and others, have created well structured training systems for achieving success, constantly conduct seminars, conferences and trainings in various parts of our country.
More and more Russian manufacturers are distributing their products and services through the Network Marketing system.
And what does the creation of domestic MLM companies give to Russians?
A company operating on the principle of Network Marketing can "hire" any number of people.
For example, the Chinese company Sunrider, which has covered almost the entire world market for several years, has more than 5 million employees.
Created by the Frenchman Fabrice in 1996 in Russia, the company "Vizien", for three years, had more than 500,000 people.
And if Fabrice decided to run for deputy today, only 10% of his most active employees would bring millions of voters to the ballot boxes.
And only because thanks to him they took place as individuals.
Because he proved by his actions that he can not only speak and promise, but also do and create.
But the most pleasant thing is that our Russian leaders are already successfully managing this company today.
I would like to emphasize once again what the creation of Russian Network Marketing companies gives: 1. Development of the Russian industry and the service sector.
Increase in sales of Russian products.
2. Creation of new types of goods and services, new enterprises.
Employment at these enterprises.
3. Effective implementation of the manufactured goods.
4. The possibility of improving the well being of citizens, participants of companies SEE 5.
Improving the educational level of participants in the field of psychology, motivation and management.
6. Education of leaders specialists in management.
7. The opportunity to expand the circle of your acquaintances and make new friends.
8. Disclosure of positive personal qualities.
9. Promotion of Russian goods to foreign markets.
10. Attracting capital to Russia.
11. Attracting the votes of voters in the election campaign.
Cosmetics network marketing Network marketing at the current stage of economic development of Russia has great prospects.
It is built on the needs of people for additional earnings to ensure a normal standard of living.
How can I increase sales without worrying about expanding the retail space and equipping retail locations?
How to sell more without the cost of maintaining a whole staff of marketing department employees, do not conduct constant negotiations with intermediaries and sellers?
MLM this answer became obvious at the end of the XIX century.
MLM web MLM (multi level marketing) - a method of direct sales, the sale of goods directly to the consumer at home, at work or at special events - allows you to shorten the distribution chain, which means that you can reduce the manufacturer's distribution costs and reduce the retail price of products.
Direct sales are supported by independent distributors.
And the increase in sales depends on their number and activity.
You no longer need to worry about attracting consumers and finding new markets.
It is enough to interest as many distributors as possible, and they will take care of everything else.
Of course, a few traveling salesmen with battered suitcases are unlikely to lead the company to multimillion dollar profits.
But here the MLM strategies come to the rescue, which, combined with the method of "direct sales", gave rise to such a phenomenon as network marketing in distribution perfume products.
In fact, the growth of turnover using the "direct sales" method is achieved by expanding the network of distributors.
In order for a manufacturing company not to have to constantly engage in attracting new distributors on its own, it is necessary to interest them in attracting new consultants themselves.
For this purpose, including cosmetic companies, a number of methods have been developed, the main one of which remains the sponsorship system.
The usual profit of the consultant consists of the difference between the price of the goods indicated in the catalog and the price at which the company provides products to the consultant.
The distributor can get additional profit by building his own distribution network.
Then he begins to receive royalties commissions in the amount of, as a rule, three percent of the sales made by the consultants he attracted.
The more the sponsor attracts new people, the more the network's sales turnover becomes, and the more the sponsor's income increases.
Manufacturers are interested in making the network grow as wide as possible, so that it has as many levels as possible.
For example, one distributor attracts five distributors, who in turn bring five more people to the network, and so on, and already at the fifth level there are 625 active sellers in his network, and a total of 780 people work in the network.
Good market coverage!
It should be noted that the normal saturation of the market is the presence of five active consultants per thousand people.
In order for the network to grow, manufacturing companies, as a rule, pay royalties at the first two or three levels.
Then all distributors of these levels are interested in attracting new sellers.
In addition to royalties, there are special incentive systems for sponsors who attract other consultants to the network, for example, evenings and awards for consultants.
Perhaps the most famous among the methods of encouraging consultants has acquired the automotive program MA KEY.
For the first time, the top five candidates received a pink Cadillac in 1969.
Now the car that Elvis Presley once gave to his mother would hardly be considered by consultants as a pleasant encouragement.
Therefore, in addition to the legendary "kady", the international fleet includes cars of other models.
In Russia, national leaders of business groups are awarded with BMW cars, and other leaders have the opportunity to get behind the wheel of a RENAULT CLIO/SIMBOL or a NISSAN ALMERA.
Attracting and training new consultants is certainly part of the" success plan " that cosmetic companies offer.
For example, for ORIFLAME consultants, there are three director degrees, three levels of hierarchy for the creators of their own trading teams - gold, sapphire and diamond levels, which give not only emotional satisfaction, but also tangible material advantages.
Some MLM companies allow their distributors to operate only in the so called "warm" market, that is, among relatives and friends.
But large and dynamically developing network companies are characterized by a wider coverage, they operate both on the "warm" and "cold" market.
Recently, consultants of cosmetic companies are increasingly creating their own websites to attract more customers.
Manufacturing companies open special "hotlines", through which you can get information about consultants operating in the region, city, district.
Often in cities you can see the signs of the "service" centers of some cosmetic companies, where you can buy products or become a distributor.
Main players There are four cosmetic companies operating on the Russian market that use the direct sales method: AVON, MARY KEY, ORIFLAME and FABERLIC.
AVON is the oldest cosmetics company in the direct sales sector.
Currently, its network includes more than 3.5 million consultants in 143 countries around the world.
The company's branch in Russia was opened in 1991.
AVON started direct sales in 1995.
In the entire history of the company, it was the most dynamically developing market.
AVON offers the largest number of new products, the company also opened a hotline for the first time, through which potential buyers could learn about products, get advice or contact the distributor.
This happened back in 1954, long before the creation of the other companies represented on the Russian market.
Mary Kay Ash, having retired in 1963 after many years of work in the field of direct sales, founded her own company MARY KEY.
Currently, the company employs about 850 thousand consultants, while MARY KEY is one of the leaders among direct sales of cosmetics.
However, it should be noted that the company did not escape the crisis.
In the 80s, many consultants only worked part time at MARY KAY COSMETICS in their free time from their main work.
As a result, sales fell from $323 million in 1983 to $260 million in 1985.
Drastic measures were needed to correct the situation.
Mary Kay and her sons decided to take out a loan and buy out all the shares in order to save the company.
Many analysts believed that it would be impossible to repay the loan to the company.
But Mary Kay's son Richard Rogers, who headed the revived family enterprise, directed the amounts previously paid in the form of dividends to further encourage the most diligent distributors with additional commissions and various bonuses.
As a result, the network of distributors grew: by 1991, the number of consultants reached 220 thousand people, and sales amounted to $487 million.
In Russia, the products of MERRY KEY come mainly from factories located in China and Switzerland.
The staff of consultants consists of 40 thousand people.
If the average productivity indicator of one consultant ($56 per month), then the total sales volume for the year is about $26 million.
According to the company itself, 6 million units of MARY KEU cosmetic products were sold in Russia last year.
The assortment consists of more than 200 items in seven categories: facial skin care, decorative cosmetics, nail care, body care, sunscreens, aromatic collections, perfumes for men.
At the same time, 90% of the products produced by the MERRY KEY Corporation are skin care products.
That is why the company has faced problems in the Russian market, as our women give their consumer preference to decorative cosmetics.
In Russia forever!
ORIFLAME was founded in 1967 in Stockholm.
Within a year and a half, the company's consultants were operating throughout Scandinavia.
Now ORIFLAME is represented in 60 countries, it employs about 1.5 million consultants.
Production centers are located in Dublin, Warsaw and Delhi, which does not prevent the company from positioning itself as a manufacturer of real, environmentally friendly Swedish cosmetics.
ORIFLAME entered the Eastern European market in the early 90s.
Initially, ORIFLAME's business in Russia developed in line with wholesale sales of cosmetic products.
This cosmetics was distributed in many small and large stores and pharmacies.
This not only ensured brand awareness, but also distanced the company from its direct sales counterparts in some way.
And only in 1996, direct sales began in Russia.
Since the goods were cheaper for independent distributors, buyers naturally began to use their services.
Stores lost profits and eventually refused to sell ORIFLAME products.
Nevertheless, the necessary image was already developed, which greatly facilitated the distribution of cosmetics through direct sales.
Now it is impossible to see the company's products at retail, but in many, even very small, cities you can easily find ORIFLAME "service" centers.
Despite the fact that ORIFLAME began to develop the Russian market among the last, today it is one of the most recognizable brands in the domestic cosmetics market.
ORIFLAME immediately took into account the negative experience of its predecessors, who refused advertising campaigns.
Thanks to large scale advertising campaigns on TV and radio, a well defined image of the company has developed in the minds of consumers.
"Without advertising on television and radio, as well as without sponsorship projects such as The Field of Miracles, we would not have been able to become so popular," says Magnus Brannstrom, CEO of ORIFLAME in Russia and the Baltic States.
During the crisis, when most companies cut advertising costs to a minimum, ORIFLAME laid off 70% of full time employees, but continued the advertising campaign.
This helped not only to survive difficult times, but also to restore the level of sales faster.
The Russians are coming!
FABERLIC joint stock company was established in 1997 on the basis of the company "Russian Line".
Along with the name, the brand also received a pro Western image.
FABERLIC products are manufactured using Russian technologies from European raw materials.
The most famous is the company's oxygen cosmetics, created using the domestic technology "Aquaftem".
The FABERLIC range includes both mass market products and luxury cosmetics.
In addition to skin care products, perfumes and cosmetics, the company produces biologically active additives.
FABERLIC products include women's, men's and teen lines.
In 2000, FABERLIC was awarded the gold medal as "the most dynamically developing company in the direct sales sector".
The company's" service " centers operate in 300 cities of Russia and the CIS.
Work is also underway with foreign countries - the first "service" center has been opened in Poland.
It is not by chance that women's business Network marketing has become so widespread
it is among the manufacturers of cosmetics.
AVON became the founder of the direct sales method.
Back in 1886, Mrs. Albee became the first distributor of the products of the California perfume company, which later became known as AVON.
She became a pioneer in the field of direct sales.
Network marketing has played a special role in cosmetics companies - it is a "purely female business".
It is easier for the weaker sex to demonstrate the advantages of cosmetics and at the same time it is more pleasant to buy cosmetics.
Therefore, it was in this business that women first got the opportunity to earn money.
The same can be seen in the positioning of the company MERRY KEY.
For Mary Kay Ash herself, it was important to change the lives of women, open the way to success for them, give them the opportunity to run their own business.
This has been a central element of the company's philosophy for 40 years now.
This is the spirit of the AVON and MERRY KEY brands, and it has provided them with an advantage over their competitors for many years to come.
If you carefully look at the AVON advertising, you will notice that there are no men in this world...
It should be noted that FABERLIC partly loses in positioning precisely because of the consideration of the male view of cosmetics, the role of a woman.
Be only mine And it should be so ideally.
In fact, cosmetic companies operating on the Russian market face a serious problem.
In an effort to increase their earnings, distributors carry with them not one catalog, but presentations of several companies at the same time.
It is quite difficult to say which of them will be demonstrated earlier.
Therefore, the main concern of companies is the loyalty of the distributor.
It is the distributors who become the main audience of the PR campaign.
Various incentive systems play an important role in motivating consultants.
An interesting example was the competition among consultants held by FABERLIC this summer, the winners of which spent their holidays in Paris.
Congresses, corporate games and trainings are organized to maintain the loyalty of consultants.
Companies are constantly looking for new methods to increase the motivation of consultants.
One of these ways is to participate in the charity and social activities of the company within the framework of cause related marketing.
Of course, the "loyalty" of the consumer is also important for network companies.
Companies such as AVON and ORIFLAME annually bring to the market from 150 to 300 new products.
Domestic FABERLIC, despite the obvious success of its laboratory, is still significantly behind in this indicator, yielding to competitors by about 10 times.
Becoming a beauty consultant in a network business requires relatively small material costs.
At one time, Mary Kay Ash, to start her own business, it took only $5 thousand and two friends, who became the first beauty Consultants.
Now, to become a consultant for a company, you do not need special skills and a lot of money.
Any Russian citizen with a passport and 80 euros can become a consultant.
However, there are small differences: AVON recruits consultants over the age of 18, while ORIFLAME gives an opportunity to earn money to teenagers who have reached the age of 14.
International norms prohibit companies from assigning a higher cost of a starter kit.
Moreover, loans are offered for the purchase of starter demo kits.
As a rule, people are brought into this business by relatives and friends who become both sponsors and mentors.
However, you can also become a consultant yourself by contacting any "service" center of the company.
To teach newcomers to demonstrate products, attract customers and place orders should be the leaders of their groups, sponsors who are financially (through royalties) interested in each of their subordinates being able to sell.
The companies also conduct training seminars for their consultants, who also receive new catalogs, magazines with descriptions of master classes and fashion trends, and other promotional materials on a monthly basis.
Also on the website of any company there is a section for consultants through which you can place an order.
The consultant does not risk anything.
If the product does not suit the customer with something, you can always issue a refund.
This system is fixed by international standards and is supported by all companies.
Surprisingly, the number of returns, even if the manufacturer complies with all standards, is quite large.
This may be due to the fact that consultants sometimes unscrupulously select the necessary care products for the buyer.
The secret of immortality Network marketing at the current stage of Russia's economic development has great prospects.
It is built on the needs of people for additional earnings to ensure a normal standard of living.
That is why in the 90s it was one of the most dynamically developing markets in the country.
Network marketing allows you to bring products to the consumer with minimal transaction costs, which reduces the cost of developing the company, expanding the sales market.
The released funds, as the experience of cosmetic companies shows, should be used for the development of new products, which allows us to retain consumers and prevent undesirable fluctuations in sales volumes.
Network marketing in Russia In Russia, the first network marketing company appeared in 1989.
It was called "Herbalife" and was engaged in the sale of dietary supplements and tea for weight loss.
The company's products quickly began to spread throughout the country.
But along with it, the negative image of network marketing began to spread.
People began to engage in business, in the essence of which they did not understand much.
There were practically no books on the philosophy or strategy of network business.
I had to learn all the nuances of the work in practice.
Many people in this situation were defeated and were forever disappointed in multi level marketing.
The image of the network business was significantly damaged by the financial pyramids that flourished in Russia at that time.
The principle of their operation was very similar to multi level marketing, but the essence was completely different.
We will talk about the differences between network business and financial pyramids later.
So, network marketing has come to Russia.
His start was not entirely successful, but over time he began to firmly conquer the market.
There were objective reasons for this.
Those who did not give up and did not leave at the very beginning began to earn real money.
There was literature, training centers that told about how to conduct business correctly.
The success of some became an incentive for the work of others.
The second large company that appeared on the Russian market was “Save Invest".
She was engaged in the sale of Swiss insurance policies.
Then the world famous companies selling cosmetics and tableware began to spread: AVON, Oriflame, MaryKay, Zepter.
The famous American company Amway was registered.
The economic principle, which has been tested for years in the West, began to work in our country as well.
The first domestic companies working in the field of network marketing appeared.
The big breakthrough happened during the default.
Many people who lost their jobs began to seriously engage in the distribution of products of well known companies.
Many of them have succeeded.
In 1999, in Moscow alone, about a million people worked as distributors in network companies.
And there were about three million such employees throughout Russia.
Today, network companies offer many products and services.
They sell vitamins, food additives, dishes, cosmetics, insurance policies, Internet services and other useful products.
A solid scientific and information base has also begun to appear in Russia.
Since 1997, the magazine about network marketing “MLM Perspective”has been published.
Recently, the newspaper "Good News" saw the world, which tells about the success of network companies.
Books by famous American network businessmen — John Kalench, John Fogg, Jim Ron, Tom Schrider have been translated into Russian.
Some successful leaders of Russian companies have started publishing books about their own success.
Training companies organize training centers, field seminars and conferences.
The economics departments of universities, following the model of Western universities, began to teach the basics of network marketing to their students.
Multilevel marketing has grown in Russia from a semi legal business into a fairly profitable business.
Laws were issued regulating its activities.
One day companies that only deceived their distributors have practically disappeared from the market.
Financial pyramids have ceased to exist.
How to invite to network marketing I have joined several network marketing companies, but never once through direct advertising.
Such advertising is usually sent to us in the form of spam by e mail, or placed on bulletin boards and forums.
Advertising usually says that you are offered the most profitable business, and sometimes the entire marketing plan is immediately laid out.
I usually did not reach the reading of the marketing plan, because I deleted the letter, and if the ad appeared on my forum, then I deleted it.
How did I manage to join several companies?
I joined one of the companies after reading about it in a well known MLM newspaper.
The article was serious and did not seem to be advertising (the so called hidden advertising).
I contacted the author of the article and asked him to work in his serious company.
The other time was different.
One person sent me an idea for publication, which told me how to earn money by participating in one company.
Moreover, the earnings were not at all connected with the involvement of distributors, it was connected with the provision of communication services to the population.
So I became interested in this company, and then I became its distributor.
I found my third company by the signature of one forumchanin on my forum.
The signature was interesting.
I contacted a forum participant and thus learned about his company.
GENERAL RULES FOR CONDUCTING A TELEPHONE CONVERSATION.
Imagine an entrepreneur who persuades an applicant by phone to come to him for an interview, where a job offer for$1,500 is possible…
All the people who should be with you will be with you!
Donot hold on to people, respect yourself!
1. Are you waiting for concrete results?
A telephone conversation should have a specific purpose, it should be planned.
Before your eyes, let there always be a written invitation template (from "hello" to the words "see you soon"), a notebook, a pen.
2. Do not make a presentation of a network marketing company over the phone.
In such cases, it is better not to finish than to say too much, otherwise your friend will make a decision after your phone call, and this should be done after a meeting with the sponsor.
Say so: “I need a person to join the team, I recommended you."
Or “ Advise me whether it is worth doing this or not.
I donot know much, they'll tell you everything there.”
3. Do not make an appointment when it is convenient for your invitee.
There are many acquaintances, but there is only one sponsor.
Find out from the sponsor the most convenient time for meetings.
The sponsor knows how to save both your and his time.
If a friend canot come tomorrow at the specified time, then he will definitely come another time.
If you do not adhere to this rule, then in the future you will lose a lot of time, because the distributors of your structure in the network marketing company will do the same.
Imagine: someone will ask you to hold a meeting at 9 and 13 o'clock.
And if the meetings do not take place?
And this happens!
Conclusion: You will lose four hours.
Yes, you know that this time can be occupied by reading the right book, yes, new information is always useful.
But...you spent about three hours packing and traveling.
And all this is for the do you want to nervously flip through the pages after the first failed meeting, and finally forget everything you know after the failed second one?
Do you want to lose time check everything yourself.
4. Do not postpone calls for a long time.
Start calling right now.
Otherwise, someone else will invite your friend to the network marketing business.
Take 30 days to sort through the entire list.
This is a magic number.
During this time, you should have an initial team formed.
And each of them will have their own list of acquaintances, so pay attention to writing your list of acquaintances.
It should consist of at least 200 people "Plus one person" in your list will mean at least 200 more candidates for your MLM structure!
5. We recommend using a voice recorder.
Discuss your invitation with the sponsor by phone.
This will help to improve the quality of business negotiations and, accordingly, the statistics of people coming to the meeting.
6. The effectiveness of telephone communication largely depends on your inner mood.
The interlocutor will definitely feel your smile and affection for him.
In the same way, he will feel your mood.
If you are not confident in yourself, not sure of the success of your event, it is very unlikely that the outcome of your conversation will be positive.
To create an internal mood for work, you can use auto suggestion formulas.
We recommend making calls in a business suit.
This way you will feel more confident.
In addition, when a clearly written invitation template is in front of your eyes, you will always know what to say and will not worry.
7. Start of the conversation: greeting ("Good afternoon/ evening/ morning"," Hello").
"Do you (you) have time to talk to me now?"
This is a very important moment of telephone communication, since your call can catch a person at the most unexpected moment for him.
THE FUNDAMENTAL RULE OF AN INVITATION to a network marketing company: intrigue, promotion, a sense of loss 8.
Make a promotion: - offer, - information,
9.
Use the "choice without choice" technique, the so called "fork".
For example: "I can arrange a meeting at 14.00 or 16.00.
Which time suits you better?"
The person thinks that he chooses.
In fact, you choose based on the planning of your MLM or sponsor.
10. End of the phone conversation.
It is necessary to agree on the exact time.
There must be specifics.
Poor statistics of the arrival of your invited guests to the meeting is not the ability to clearly "put an end" at the end of the conversation.
For example: "just let's agree with you exactly, since we have all the time scheduled by the clock.
I'll introduce you to a serious person.
Donot let me down.
Be 15 minutes earlier.
It's important to you. "
11 Keep statistics, note how many calls you made, how many people said "yes", how many of them came to the meeting.
This is necessary to see what really works in practice in recruiting in the network marketing business.
NEGOTIATION TACTICS.
Use words and phrases with a positive meaning.
Speak simply and clearly.
Always listen to the interlocutor to the end, do not interrupt him.
The arguments and arguments of the interlocutor can and should be used for their own purposes.
Therefore, write down everything that the interlocutor tells you.
And if in the course of the next conversation you are able to quote the statements of the interlocutor, it will have a very strong impact on him.
Quoting the words of an opponent is the most powerful weapon in negotiations.
Try to remain calm, even if the partner is rude and unrestrained.
Perhaps, during the conversation, the reason for his irritation will become clear.
If a person is irritated, he is more susceptible to influence.
When talking on the phone, never make spontaneous decisions.
Be sure to make notes in the list of friends, write down the result of important conversations.
So you will always know how to" finalize " the invited person before making a decision, when to call him back and what to say.
The dullest pencil, as you know, is better than the sharpest memory.
Always improve your skills of conducting telephone conversations in network marketing.
Remember: only maximum efforts bring maximum success.
MISTAKES MADE DURING NEGOTIATIONS in network marketing: - Inability to listen to a person.
- Lack of mastery of the technique of posing questions.
- Wrong choice of words.
- Inability to briefly express your thoughts.
- Inability to proceed from the interests of a person (inability to determine the" Hot spot " of a person).
- Persuasion, ingratiation.
- Insincerity.
- Inattention to small things.
- Inattention to the doubts of a person and his objections.
- Lack of reasonableness when working with objections.
There is no clear and thorough system of counterarguments.
- Ignorance of the advantages of your offer.
- Inability to make a psychological portrait of your interlocutor.
- The conversation was not planned in advance.
The purpose of the conversation was not set.
- Self doubt.
INVITATION TEMPLATES for network marketing.
The templates that we offer you are a "skeleton", you will build up the" meat " yourself, based on your intuition, charisma.
In any case, you know your friend better.
Surely, your friends have already been invited to this or that network company, so make your invitations non standard, improvise, on the other hand, adhere to general rules, techniques, use the experience gained by your sponsor.
Remember that anyone wants to go after a strong, convinced person, and not for information!!!
People follow people.
All the people who should be with you will be with you!
Donot hold on to people, respect yourself.
Rules: 1) never argue There is no winner in an argument.
Getting involved in an argument, you begin to impose your point of view.
A person begins to defend himself, takes a tough position and there is no question of the result anymore; 2) donot make excuses
Uncertainty and excuses dramatically reduce the significance of the call in the eyes of the invited person.
If you do not have confidence in the product and in the network marketing company, pride in your work, then what will you convey to the interlocutor?
Uncertainty.
Start with yourself.
Then you will not have to justify yourself to the interlocutor.
The best remedy for uncertainty is practice; 3) do not shy away from communication.
There is no need to avoid communicating with invitees who ask a lot of questions.
By pulling away, you create a veil from which opponents bounce off.
An experienced partner will not persuade or appeal to common sense.
With the help of special questions and active listening, he will help the invited person to answer his own objections.
New network marketing New network marketing, distributor, manager, consultant seller, dietary supplement (dietary supplement) today, most people are perceived almost as curses.
And people engaged in network marketing distributors, managers, consultants who distribute dietary supplements (biologically active additives) very often succumb to almost anathema or ostracism.
But if you look around more closely, then without a new network marketing today you can only breathe in the air.
Everything else one way or another, fits the definition of network marketing.
Because almost every product lying in the pharmacy of a dietary supplement or a drug today has its own distributor or merchandiser.
My great grandfather, Alexander Maksimovich Shafransky, was professionally engaged in herbal treatment, worked out working recipes of traditional medicine.
The queues for the reception were constantly standing.
Although he did not advertise.
In fact, he has been professionally engaged in network marketing since the 60s of the last century.
And his ditributors or managers cured patients, transmitted information by word of mouth to everyone who needed treatment or recovery.
And they bought collections of medicinal herbs (today dietary supplements), often with discounts.
What are the elements of network marketing not?
Since it was a new, unfamiliar business, I had to use elements of network marketing in the form of distributing invitations to treatment and recovery with the help of herbs.
The so called "noodles".
He attracted friends, relatives and friends as active distributors.
And the department of herbal medicine worked effectively, it was sufficiently filled with grateful patients!
People were treated at that time with medicinal herbs.
But neither the patients nor Dr. Boris Skachko had any idea that they were actually taking dietary supplements dietary supplements that are being persecuted today!
But with great benefits for your health.
And naturally occurring exacerbations during treatment were perceived correctly!
If herbs (sorry – dietary supplements or dietary supplements) work correctly – an exacerbation is inevitable.
Only through an exacerbation can a real recovery of the body be carried out.
After the department of phytotherapy in clinical hospital No. 24 (by modern standards - the department of dietary supplements), Boris Skachko went to work in the therapeutic department of the Central Hospital of the Ministry of Internal Affairs of Ukraine, where the author's fees (according to modern legislation – biologically active food additives) were also not only independently compiled, but infusions, decoctions, teas, and other dosage forms were prepared from them.
In the hospital, the level of distribution increased to the level of the heads of departments and the hospital , since they were sent centrally for herbal treatment.
In the 90s, it was a new type of business in Ukraine – network marketing.
Among them were companies offering mainly biologically active additives (dietary supplements).
It was easy for Boris Skachko to manage them, because by modern standards, at one time he was in charge of the first department of dietary supplements in the USSR and Ukraine, and not phytotherapy.
And he understands the essence of not only the process of treatment, but also the influence on the process of treatment and recovery of individual herbs as unchangeable components of dietary supplements.
Among the foreign network companies was in vision( vizhin), neways( newways), dr nona( doctor Nona), coral club( coral club), nsp, tiens (tiens).
I did not ignore the network companies that originated in the expanses of the former USSR: artlife, tentorium, health shop, life shop, happiness of life, Siberian health, worked in the support clubs, amrita.
So are various cosmetic network companies: oriflame( Oriflame), faberlic( Faberlik), avon, (avon).
Explaining that the solution of cosmetic problems exclusively with external means is a waste of money and time.
Many people understood this and cooperation with distributors of cosmetic companies was the most fruitful.
I did not have time to work in such companies as herbalife (herbalife), edelstar (edelstar), amwey (amway).
But he offered the same thing to all companies: let's launch a series of Ukrainian developments in the field of phytotherapy, dietetics, as the most acceptable for maintaining the foundations of a healthy lifestyle for residents of Ukraine and the CIS countries.
Moreover, they are proven not only by time, but also in clinical conditions.
Some of the results of the treatment have been published in 20 books and brochures, dozens of scientific articles and hundreds of popular articles in various newspapers and magazines.
In response, Boris Skachko received silence or
vague promises.
The first series of phytopreparations of Dr. Boris Skachko in the midst of the global economic crisis was released in Ukraine in 2009 under the title "Dr. Skachko's Health Formula"!
So far, these are only 4 formulas registered only in Ukraine as a biologically active additive (dietary supplement).
But certification is underway in Russia and the EU countries.
Given the realities of today, companies in the market behave differently.
Or they invest money in an advertising company, exposing the product at every step.
Or they launch the product through a new network marketing.
In this case, the main advertising medium is a distributor, manager or consultant of the company.
A new network marketing launched in Ukraine with unique products, including biologically active additives (dietary supplements) under the general name "DR.
SKACHKO's HEALTH FORMULA" is being certified in Russia and the EU countries.
Due to the expansion of the geography, employees are needed: a manager, a distributor, a consultant.
Active cooperation with the author of a series of herbal medicines, DR.
BORIS SKACHKO, will allow you to realize your creative potential more effectively and earn money.
What can I, the recruitment manager Gleb Skachko, actively help you with?
In the information support of your business.
And the one who owns the information he owns the world.
The system of network marketing Forms of product promotion.
Why do well known companies with a worldwide reputation use multi level marketing to promote their products?
What makes up the selling price of the manufacturer?
Each manufacturer spends money on the production of products.
All production costs are the cost of the product.
Naturally, in order to develop production and make a profit, it is necessary to make a surcharge on the cost price – the selling price is obtained.
The next task that the manufacturer faces is to deliver the goods to the consumer.
The manufacturer can do this in two ways.
Two ways to promote products.
Scheme 1.
Retail trade is a classic way to promote a product to the consumer market.
How does the product reach the consumer in the classical way?
There are several intermediaries on the way of movement of the goods.
Large wholesale intermediary
