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The history of Apple.
In this article, we will look at the history of the great Apple company, starting from the moment of its creation.
The American company Apple Inc. today is one of the most famous corporations.
Its products are known all over the world, and it's not just computers.
Today, the company produces mobile phones, tablet computers, audio players, and software.
The high popularity of products under the Apple trademark is primarily due to the company's own innovative technologies
Consumer electronics manufactured under the logo of this company has a very attractive design, the most modern features and is manufactured using the latest technologies.
Therefore, Apple products have been and remain very popular and appreciated in many countries.
In fact, Apple has managed to create a reputation so high in the consumer electronics market that it can be recognized as a cult.
According to the value of the company itself, today it is estimated at an amount exceeding $ 500 billion.
It is one of the most expensive companies in the world.
Apple's competitor in the IT field at that time was Microsoft.
The beginning of "Apple Computer, Inc." in 1976.
Creating the first Apple computers
Apple was born on April 1, 1976.
Its original name was " Apple Computer, Inc.".
The company's logo was an apple, this symbol also corresponded to its name: "apple" is translated from English as "apple".
The company's area of interest for 30 years or more remained computer technology, later this focus became more blurred, covering the expanded field of consumer electronics, and on January 9, 2007, the word "Computer" reasonably disappeared from the name.
(Interesting fact: the name "Apple" was chosen by Steve Jobs because it was higher in the phone book than the name "Atari".)
Having organized the company, Steve Wozniak and Steve Jobs began to assemble computers and sell them.
Initially, less than 200 copies of Apple 1 computers were sold.
In fact, the Apple 1 was a board with chips.
And the next development, Apple 2, served as a personal computer, in the full sense of the word.
1977.
Sale of Apple 2 computers
The young company was not the only one, Tandy Radio Shack and Commodore companies produced personal computers (and sold them by the tens of hundreds).
However, it was the sales of the Apple 2 that amounted to several million copies, making it very popular in different countries.
At first, Apple 2 computers had 8 digits, later production of 16 bit models began.
It is believed that the production of personal computers, as a market segment, appeared with the Apple 2.
These computers had a power supply, a keyboard, and a color display.
They were in one piece plastic cases – this was an innovation.
Apple 2 could work with both graphics and sound.
From 1977 to 1993, more than five million computers of different Apple 2 models were produced and sold.
the year is 1980.
The failure of the Apple 3 project and the LISA computer.
There were two main events this year.
The first is the initial public offering made by the company.
In terms of volume, this placement was the largest at that time.
This turned the company into a public company, its shares can be bought both on the London Stock Exchange and on the NASDAQ stock market.
The second important event of the year is the failure of the Apple 3 project (the Lisa computer did not find success either).
Serious failures with the sales of Apple 3 provoked journalists to speak about the imminent ruin of the company.
Despite this, Apple has maintained a number of strong positions in the market.
the year is 1983.
John Scully is the new president of Apple.
At the beginning of the year, a new president of Apple, John Scully, appeared.
Before that, he worked at PepsiCo, holding the same position.
This personnel reshuffle happened because of problems in the company that Steve Jobs could not cope with himself.
the year is 1984.
Apple Macintosh Computer
A new computer has appeared the Macintosh, which has been developed since the late 70s.
This series of 32 bit computers was subsequently produced for almost twenty years.
It was these computers that formed the basis of Apple's business.
Macintosh had the original operating system, and Motorola processors were used for their production.
(Interesting fact: "Macintosh" is an American apple variety.
It was preferred by Jeff Raskin, a former Macintosh project manager.
After him, the leadership position passed to Jobs.)
Macintosh computers differed from computers of other companies with a well developed graphical interface and active use of a computer mouse.
It was Apple that first introduced graphics into the daily work of users.
Due to the different vision of the company's prospects, there was a conflict situation between Steve Jobs and John Scully.
the year is 1985.
Steve Jobs has left Apple
For the development of technological progress, Jobs and Wozniak were awarded medals by US President Ronald Reagan.
In the same year, Steve Jobs left the company and started working at a new company — NeXT, specializing in the development of software products.
He was engaged in the development of animation projects.
Over time, NeXT was acquired by Apple.
1997.
Steve Jobs returned to Apple.
By this time, Apple's position had changed a lot – and for the worse.
The company suffered major losses.
From 1995 to 1997, their amount was about $ 1.86 billion.
Then Steve Jobs returned to the company, and Apple's affairs gradually began to improve.
2001.
Presentation of the iPod music player
Apple has surprised the audience with its new device the iPod audio player.
He actively gained fans, and as a result took a leading place in the market.
2003.
Opening the iTunes Store.
In support of the audio player, an online iTunes Store was specially created, which sold digital music content for listening to the iPod for a reasonable price.
The average price was one dollar per audio track.
Ready made collections and albums could also be purchased.
In addition, it was possible to buy game and video media content in this supermarket.
2007 The release of the iPhone.
This year was marked by the launch of a fundamentally new product on the market – the iPhone mobile phone, which had a touch screen.
It made a revolution.
It was assumed that users would want to buy and install useful applications on their smartphone.
With this calculation, the iPhone operating system was made.
2008.
Opening the AppStore store
The company opened an online App Store, through which it began selling additional programs for its smartphone.
The turnover of this store by 2011 was $ 250 million.
Its payment system was no different from the iTunes store.
2009.
The patent war between Apple and Nokia
Apple lost a patent lawsuit to Nokia.
It was found that she violated 10 patents by using some inventions in the iPhone.
2010.
The output of the iPad tablet computer
Another new product was presented on the market.
The appearance of the iPad tablet computer marked the beginning of a new segment of the computer equipment market, which the iPad headed.
2011.
Apple is the most expensive brand in the world.
Large sales volumes of three new products iPhone, iPod and iPad brought the company a very high profit, and its financial condition has significantly improved.
MAY.
Millward Brown, a well known international research agency, has made an assessment of the value of the Apple brand.
In the May rating, it was estimated at $ 153.3 billion and recognized this trademark as the most expensive in the world.
AUGUST.
The market value (capitalization) of Apple as of August 10 was $ 338.8 billion.
It managed to get ahead of the oil company ExxonMobil and became known as the most expensive company in the world.
In the same year, Apple lost a patent lawsuit to Motorola Mobility.
It was recognized that she violated the patent of this company by using its technology in her devices.
2012.
Sales and patent disputes.
FEBRUARY.
The total value of the company's shares at the beginning of the month was $ 456 billion.
In fact, it was more than the total capitalization of Microsoft and Google (which are considered Apple's closest competitors).
And at the end of the month, Apple's capitalization was more than $ 500 billion.
According to the results of the 2nd quarter, the company sold 4 million Mac computers and 7.7 million iPods.
Sales during the quarter of the iPad amounted to 11.8 million, and quarterly sales of iPhone devices reached 35.1 million copies.
According to the results of the financial statements, for the 2nd quarter, Apple's revenues reached $ 39.2 billion, and the amount of net profit – $ 11.6 billion (in terms of per share, it amounted to $ 12.3).
AUGUST.
Apple has defeated Samsung in a patent dispute.
After this event, the value of Apple increased and amounted to more than $ 600 billion.
The company's share price was 1.9% higher.
OCTOBER.
The number of the corporation's own patents for design projects and inventions has reached 5,440.
2013.
Release of 64 bit chips.
Apple was the first company to launch 64 bit ARM architecture chips.
Today, the corporation has a network of its own stores in a number of countries – the USA, England, Japan and others.
Takeover of companies
The IT market is very volatile.
Many companies appear and work successfully, and then they are absorbed by more powerful companies.
Over the many years of its existence, Apple has conducted many successful deals on the acquisition of IT companies.
The acquisition of the largest of them should be noted.
1996 NeXT ($430 million)
2008, April — P. A. Semi (280 million dollars)
2010, January — Quattro Wireless ($274 million)
2010, April – Siri ($200 million)
2012, January — Anobit Technologies ($400-500 million)
Apple in Russia
two thousand five
The first Apple Center store in Russia has opened
two thousand six
At the end of the fiscal year, sales of iPod audio players amounted to 240 thousand copies.
two thousand seven
Apple representative office opened in Russia
two thousand twelve
The corporation has registered the company "Apple Rus", which is engaged in the sale of equipment – both retail and wholesale.
Apple products today
Apple Corporation is known not only as a manufacturer of high quality consumer electronics.
She owns popular web services and sells software tools.
The range of technical devices produced by the company is quite wide: multimedia e players and turntables, mobile phones and tablet computers, servers and monitors, desktop computers and laptops.
The acquisition of them for many is a matter of prestige.
And Apple continues to develop, remaining a company with a high reputation and high profitability.
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