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Apple
October 21, 2011
1976
1976
1998
Slogan: Think Different
In fact, you can easily write several weighty books about this company.
It is no exaggeration to say that Apple is one of the brightest technology companies that appeared in batches in the 70s of the last century.
The history of the "fruit company" contains a lot of folklore motifs.
Many seemingly simple events are retold in a variety of ways, overgrown with myths and speculation, turning into beautiful legends (which is only the story of the appearance of a bitten apple on the logo).
And this applies not only to Apple itself, but also to the products it produces.
Needless to say, the very first computer she created — the Apple 1, with which everything began in 1976, is now a real collector's value, estimated at hundreds of thousands of pounds.
Many people are now surprised by this attitude to this freak in a wooden box.
However, it was this computer that laid the foundation of the industry as such, it was with an eye to it that numerous decisions from other manufacturers were subsequently made.
The birth of the company came from the union of the technical genius Stefan (Steve) Wozniak (Stephen Wozniak) and marketing genius Steve Jobs (Steve Jobs).
They met thanks to Bill Fernandez, their mutual friend, who decided to bring future partners together, not doubting that they would find a common language.
26 year old Wozniak then studied at the University of Berkeley, and the younger Jobs had already graduated from school and Pak still did not know where to hide.
They quickly found a common language — Fernandez was right.
Creating a computer that would later be named Apple 1, Wozniak did not even think about any commerce.
He just loved technology and dreamed of creating a computer that "any cook" could work with.
It wasnot the first personal computer, but it was the first personal computer that had a monitor and a keyboard, and not a bunch of light bulbs and switches, as in the case of the Altair 8080 that appeared earlier.
In addition, the Apple 1 was sold as a ready made device, and not a set of "build it yourself", as is the case with other models.
In those years, Wozniak was still working at Hewlett Packard and under the terms of the contract, all his developments belonged to employers who had the right to do whatever they wanted with him.
But, fortunately, the personal computer did not interest the company's management at all.
The first order for $ 50,000 came from the Byte Shop, which is now revered as the very first computer store in history.
It has not existed for a long time, however, its name has gone down in history, which, however, bypasses the fact how profitable this transaction was for the owner of the store, whose name was Paul Terrell (Paul Terrell).
The selling price of the Apple 1 was $ 666.66 cents (the device cost the creators $ 500).
Such a strange price arose from Wozniak's love for repeating numbers.
To 500, they simply added another third, as a mark up for work.
Apple Computers was officially founded on April 1, 1976.
In fact, there were three founders.
The famous couple was joined by their friend Ron Wayne( Ronald Wayne), who worked with Jobs at Atari.
At that time, he owned 10% of Apple shares and dealt with legal and paper issues.
However, he worked at the company for a very short time — as soon as the main legal issues were resolved, Wein left Apple and gave up his share (which was measured in hundreds of millions of dollars after ten years).
The Apple II model (1977) turned out to be a real masterpiece.
It was the first computer that was mass produced by the company.
Many other models of personal computers were subsequently created on its basis.
For example, many PC developments in the USSR were based on the Apple II.
The computer in the case, the forms of which were borrowed from the popular cassette recorder in those years, appealed to many users of those years.
He looked great both in the office and at the university.
The model was sold until the early 90s, with only minor changes in the design.
One of the modifications of the Apple II
But the Apple III project (1980) was a failure.
Jobs insisted on getting rid of the fans, rightly believing that they would interfere with their noise.
But the result was an extremely unreliable, overheating prone device.
In addition, the haste in which it was assembled led to a sharp drop in quality.
All this led to a failure in the market.
While Apple II brought money, the company was engaged in new projects Lisa and Macintosh, the main feature of which was the presence of a graphical interface, safely borrowed from Xerox (later, MS Windows will appear in the same way).
The first project, named after Jobs ' daughter, has sunk into oblivion, the second, which was named after a variety of inexpensive but popular apples, was destined to become a new legend.
Mas appeared on sale in 1984, which was preceded by the famous commercial "1984", which is still considered an example of what advertising should be.
The first Macintosh was not the most successful computer from a technical point of view.
Rather, on the contrary, beautiful in appearance, he was a real collection of problems, which took a lot of time to eliminate.
However, the high respect that Apple enjoyed allowed it to surpass all adversities.
And the gradual transformation of the "Mac" into a real working tool has made this computer one of the most popular.
Such companies as Aldus (the desktop layout program Page Maker) and Microsoft (Exel spreadsheets) have created software packages for it.
Analogs of this software on the PC appeared only after some time.
In 1985, Steve Jobs left Apple.
He leaves in order to return again after a decade and revive his brainchild, which had fallen into despondency by that time.
However, the word despondency is not quite appropriate here.
Jobs himself later noted how surprised and delighted he was that when he returned to Apple, he saw that there were still a lot of really interesting people and the most talented engineers working in it, who at one time took part in the creation of many interesting projects.
It is now generally assumed that Jobs returned to a company that was dying.
But this is not true.
Yes, things were not going well for Apple, however, the then CEO Gil Amelio (Gil Amelio) managed to achieve a lot, the company had no debts, it brought, albeit small, but profit.
During the absence of Jobs, the company has created solutions such as PowerBook laptops and Newton pocket computers.
The first are extremely popular today under the name of the MacBook Pro, the second was reincarnated in 2010 as the iPad.
The return of Jobs led to the creation of products such as the iBook (now the MacBook), the iMac reviving the idea of a simple computer for everyone, as well as the iPod, which was destined to turn all the foundations of the music industry.
But the most striking event was the appearance of the iPhone in 2006, which played such a huge role in the mobile phone industry.
This smartphone served as the basis for the appearance of many other touch devices and brought new manufacturers to the market, where there is no place left for such veterans as Nokia, Motorola and Sony Ericsson.
Finally, it became clear who now began to set the tone in the smartphone market after the Finnish company, realizing that it was no longer able to create competitive devices, began multiple legal proceedings.
By the way, since the company was no longer exclusively engaged in computers, in 2007 its name was changed from Apple Computers to Apple Inc.
One of the important achievements of the company after the return of Jobs was its transition to the latest macOS X, which replaced the good, but finally outdated macOS Classic.
Here Steve managed to get around Jean Louis Gassée ,a former Apple employee who at one time left and founded the company Be Inc., which was engaged in the BeOS operating system.
The phenomenon called "Cult of Mac" is a real mystery for many people who consider Apple fans to be just a sect.
Apple is loved and hated.
Moreover, it often happens that this hatred looks much more unpleasant than the fanaticism of any of the fans of "apples".
Many people are surprised that Apple devices are more expensive with weaker characteristics, while forgetting that it's not just about gigahertz.
Not everyone wants to sit at a faceless device just because its characteristics are full of beautiful numbers.
The photo is outdated — more modern iMacs are equipped with a wireless keyboard and mouse, so there are two more wires less
In fact, this article is just a tiny overview of the most interesting events that took place in the second half of the 20th century, when an industry was born that was destined to radically change a person's life.
The computer is one of the most brilliant creations of Civilization.
And the history of computer technology is still just beginning.
Now it is difficult to imagine what the future of Apple will be, but no one will doubt that the name of this company and the names of its founders are forever inscribed in the history of computer technology.
Steven Paul Jobs died on October 5, 2011.
The cause of his death was a cancerous tumor.
Apple in the ratings
place rating, 1 year of 2015 the Most expensive brands in the world (BrandZ Top 100), 2015 1 world's Best brands (Best Global Brands), 2015 5 biggest US companies (Fortune 100 U. S.), 2015 16 The smartest companies in the world (50 Smartest Companies), 2015 1 2014 Best global brands (Best Global Brands), 2014 1 the Most expensive brands in the world (The World's Most Valuable Brands), 2014 1 the Most expensive brands in the world (BrandFinance Global), 2014 2 the Most expensive brands in the world (BrandZ Top 100), 2014 4 Brands of the future (The FutureBrand Index), 2014 15 The biggest companies in the world (Fortune Global 100), 2013 1 2014 the Most expensive brands in the world (BrandZ Top 100), 2013 1 the Most expensive companies in the world (Financial Times Global), 2013 1 the world's Best brands (Best Global Brands)
, 2013 1 the Most expensive brands in the world (The World's Most Valuable Brands), 2013 6 Most large US companies (Fortune 100 U. S.), 2013 13 Most innovative companies in the world (Most Innovative Companies), 2013 19 biggest companies in the world (Fortune Global 100), 2013 19 simple brands (Global Brand Simplicity Index), 2013 22 Most "green" brands (Best Global Green Brands), 2013 23 Kids rating brands (Kids' Most Loved Brands), 2013 27 the Most significant brands (Top Meaningful Brands Index Global), 2013 35 the Best companies to work (Best Places to Work 2014), 2013 36 Mommy rating of brands (Moms' Most Loved Brands), 2013 2012 1 Most expensive brands in the world (BrandZ Top 100), 20 12 2 The best global Brands (Best Global Brands), 2012 5 Brands that can change the world (Planet Brands), 2012 5 Favorite brands of Russians, 2012 12 The "greenest" brands (Best Global Green Brands)
, 2012 17 The biggest US companies (Fortune U.S. 100), 2012 55 The biggest companies in the world (Fortune Global 100), 2012 2011 1 The most expensive brands in the world (BrandZ Top 100), 2011 8 The Best Global Brands (Best Global Brands), 2011 8 Favorite brands of Russians, 2011 35 The biggest companies USA (Fortune U.S. 100), 2011 2010 3 Most Expensive brands in the world (BrandZ Top 100), 2010 13 Favorite Brands of Russians, 2010 17 Best Global Brands (Best Global Brands), 2010 56 Largest US Companies (Fortune U.S. 100), 2010 2009 6 Most Expensive brands in the world (BrandZ Top 100), 2009 20 Best Global Brands (Best Global Brands), 2009 71 Largest US Companies (Fortune U.S. 100), 2009 2008 7 Most Expensive Brands in the World (BrandZ Top 100), 2008 24 The world's best brands (Best Global Brands), 2008 2007 16 Most expensive brands in the world (BrandZ Top 100)
, 2007 33 Best Global Brands (Best Global Brands), 2007
Category: Computers, Mobile communications and telecommunications, Software, Other, USA, Electronics
Placemarks:Apple, famous brands
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