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16.03.2016 16: 15 Category: Economy Project: Auto
The most atmospheric advertising wars in history
Text: Viktor Smeyukha
A week ago, BMW turned 100 years old.
The main rival of the Bavarians in the premium car segment, Mercedes Benz, in a peculiar way congratulated BMW on a round date.
"Thank you for 100 years of competition.
The previous 30 years were, to be honest, a bit boring," the video says, clearly referring to the fact that it is the three - ray star that is the oldest automaker on the planet.
"RG" recalled the most vivid and atmospheric advertising campaigns, where car manufacturers teased their colleagues in the shop.
Audi vs all
The Audi company is distinguished by the greatest advertising activity.
It is easier to count the brands that the" Lord of the four Rings " ignored than those that Audi threw a stone at.
But about everything in order.
Jason Statham and Audi
A quote from the popular trilogy "The Carrier".
The tough guy, as always, masterfully escapes from the chase.
However, this time with a certain amount of self irony.
Or, rather, irony in relation to Audi's competitors.
Fleeing from the villains, Statham first jumps into an old Mercedes Benz, but after half a block he crashes into a garbage can.
Then he throws the driver out of a slightly more recent, but also very vintage BMW and again tries to escape from pursuit.
But luck does not accompany him here either: Jason barely manages to jump out of the car before it breaks through the guardrail and falls off the bridge.
After that, Statham sees a Lexus coupe and ... with a contemptuous grimace, does not even sit in it.
That's right, Lexus is not so good to drive it, even if a crowd of thugs wants to shoot you with machine guns.
At the last moment, when it already seems that Statham has no hope of salvation, the tough guy's gaze falls on a brand new Audi A6.
With which, of course, everything works out for him.
A series of videos where Audi sees off the "old luxury" to rest is not opened by a video about Mercedes Benz at all.
Nevertheless, united by one motto, these short films lose all their integrity when viewed separately.
A masterpiece parody of the cult film "The Godfather" reproduces the moment when Don Corleone sends a warning to his opponent, namely, he wakes up in a pool of blood and finds the severed head of his favorite stallion in bed.
However, in advertising everything is not so dramatic and cruel, environmentalists can be calm, the head has given way to the" muzzle " of the car, and its owner wakes up smeared with fuel oil.
"The old luxury has received a warning," is read in the predatory squint of the LED headlights of the brand new R8 sports car, which is carried away somewhere in the distance under the aggressive roar of the 5 liter V10.
Watch in the following episodes: on a Mercedes Benz S Class, if you can go somewhere, then to prison.
And also: good night, old S luxury!
Good morning, innovation and inspiration!
Audi goes to the birthplace of Ferrari
After Mercedes Benz, Audi decided to play a joke on the personification of youth, passion and very, very big money - namely, on the Ferrari company.
The emissary from Ingolstadt, still the same R8, went to the Italian town of Maranello.
Here the Ferrari brand began its history.
So that you understand, taking a ride through the streets of Maranello in a serious sports car without a Ferrari nameplate is like walking around in a Spartak scarf in St. Petersburg or talking on a Samsung Galaxy during the presentation of the new iPhone.
And Audi has specially chosen a red car - to be honest, it does not go at all R8.
However, this is not a mistake or a miscalculation.
The fact is that red is the signature color of Ferrari.
Watch the video.
Other attacks of Audi towards opponents are not so cinematic, and the Ingolstadt brand begins to sand the everyday side of the life of those unfortunate people who had the stupidity to buy not a car with rings on the hood, but, for example, the products of one of the competitors in the "big three".
Jaguar eats German chickens
A couple of years ago, Mercedes Benz released a very popular video about the Magic Body Control system, which minimizes the rolls and shaking of the car on pits and bumps.
In the advertisement, the Stuttgart residents compared the work of the new intelligent suspension with how a chicken behaves when walking.
Namely, with the fact that with any movements her head remains in one place.
What happens when chickens fall into the clutches of a tropical predator, see the Jaguar answer.
Hybrid War: Lexus CT200h vs BMW i3
A mournful five minute sketch about how a stereotypical American nerd decided to celebrate a bachelor party with friends with the same nerds before the wedding.
Of course, they are going to Las Vegas.
And they go there on two "green" cars electric cars Lexus CT200h and BMW i3.
see also
The most iconic BMW cars in the hundred year history of the brand
According to the scenario, the batteries of the "German" are discharged almost every 20 km, and the guys trying to get to the US entertainment capital on it spend a lot of time near the outlet.
However, those who go to Vegas by Lexus organize their leisure time there so boring that it remains a big question who had a better rest - they or their friends hanging around gas stations.
The First Advertising War
The oldest video in which automakers make fun of competitors and which could be found on the Web is dated 1987.
And again, Audi distinguished itself.
According to this video, you can judge how significantly the advertising wars have evolved in almost 30 years.
It is better to use public transport
Talented social advertising from the Danish public transport authority demonstrates that sports cars are good mainly on the track, and in the realities of life in a modern metropolis it is much more economical and faster to travel by ... bus.
And how about us
In winter, the domestic giant AvtoVAZ launched an aggressive advertising campaign to promote its new model the Lada Vesta sedan.
The slogan "It's time to part with not Vesta"was chosen for her.
Subsequently, many car brands reacted to it - Hyundai, Nissan, Volkswagen, Peugeot and Audi.
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