×  Running miCoach Workout Recipes
Running miCoach Workout Recipes
The history of the creation of the adidas company
Now adidas is one of the leaders of the sports market.
Among its products, you can choose equipment for any sport.
Today, these are stylish and comfortable things created on the basis of the latest technologies in cooperation with designers and world class stars.
And what was the situation before?
How was adidas born?
How did it all start?
Today we decided to tell you the story of the creation and development of adidas.
On the official website of the adidas Group, the date of the company's foundation is stated to be August 18, 1949, but in fact the story began much earlier.
In 1924, two brothers lived in the small Bavarian town of Herzogenaurach — Rudolf (Rudy) and Adolf (Adi) Dassler.
Their father worked in a shoe factory, their mother worked as a laundress.
Both brothers had just returned from the war, the younger Adi started making shoes in the back room of his mother's house.
Then his older brother Rudolf joined him — this was the beginning of the history of the iconic brand.
Soon the brothers opened a small factory and called it the" Dassler Brothers Shoe Factory " (Dassler Brothers Shoe Factory).
The company was engaged in sewing slippers and sports orthopedic shoes for disabled athletes, of which there were quite a lot after the war.
Their non standard handmade shoes began to enjoy popularity and 4 years later, in 1928, the shoes of the Dassler brothers could be seen on the feet of athletes in Amsterdam during the 1928 Olympic Games.
In the same year, the first ever football boots with spikes, which were created by the brothers, received a patent from the German bureau.
However, the real success came to them in 1936, when they went to Berlin to present a pair of sneakers to Jesse Owens, who won 4 gold medals in the same year.
After that, the world sports community turned its attention to the"Dassler Brothers Shoe Factory".
However, closer to the forties of the 20th century, when Adolf Hitler came to power in Germany, disagreements appeared between the brothers, which reached their peak in the mid 40s of the 20th century.
In 1947, Rudy left the company in order to create his own brand — Ruda (Rudolf + Dassler), which was later renamed Puma.
And this event takes us straight to August 1949 — the official date of the foundation of the adidas company (the younger brother was more lucky with the connection of the first parts of his first and last name: Adi + Dass).
After the brothers separated, she agreed among themselves not to use the symbols of their factory, but Adi violated the contract and developed the first official logo of the newborn adidas company three stripes, simply adding another one to the two stripes of the "Dassler Brothers Shoe Factory".
In the same decades, a fierce competition began between the two brothers and, accordingly, between the two sports companies.
In the same year, Adolf creates the first cleats with removable rubber spikes.
The younger brother got the final victory over his older brother in the 1954 FIFA World Cup, when Adi agreed with a German coach and adidas sponsored the German football team that won the World Cup.
Since that very moment, Adi has become one of the world's leading sports brands, and sneakers have become not only an attribute of sports uniforms, but also everyday clothing.
The first test of diversification was the production of sports bags.
And although sneakers remain the main production, Adolf is looking for a partner who will take over the production of clothing.
By chance, at some party, he meets the owner of a textile factory, Willy Seltenreich, and orders him a thousand tracksuits with three stripes along the sleeves.
The goods went well, and the partners liked each other so much that soon Seltenreich began to sew only for Adidas.
In 1968, adidas was the first in the world of sports shoes to produce a molded polyurethane sole with a one year warranty on it.
Subsequently, this technology has gained worldwide popularity and is currently used everywhere.
In 1970, the adidas Telstar ball became the official ball of the FIFA World Cup in Mexico.
In 1972, adidas became the title sponsor of the Olympic Games in Munich, and the German national team became the European Football Champion.
The appearance of the famous "shamrock" of the company.
Three sheets indicate the company's presence on three continents of the world.
In 1978, Adolf Dassler died and the management of the company passed to his widow Katarina.
Thanks to the actions taken by Adolf Dassler in the distant past, at the moment adidas sports and casual clothing, shoes and sports accessories are loved and worn all over the world.
At the moment, the adidas Group is one of the world leaders in the sports goods industry and offers a wide range of products of key brands: adidas, Reebok, TaylorMade, Rockport and Reebok CCM Hockey.
The company's headquarters are located in the city of Herzogenaurach (Germany), the company employs more than 46 thousand employees worldwide, and total sales in 2012 amounted to 14.9 billion euros.
">Tweet
Кисл Fermented milk products: "For" and "Against"3rd Kiev Half Marathon 2013: impressions of participants →
Lifehacker, run with adidas
Adidas Running in social networks.
networks
Facebook
Vkontakte
Twitter
Subscribe via RSS
About the blog "Lifehacker, run with adidas" is a new running project that will help those who could not do it to start running and support those who find it difficult.
We love to talk about running and help you get yourself out of bed every morning for a jog.
We rely on the wisdom of professionals and are charged with the enthusiasm of those who are at the very beginning of the running path.
