The 1988 Chilean national plebiscite was a national referendum held on 5 October 1988 to determine whether Chile's de facto leader, Augusto Pinochet, should extend his rule for another eight years through 1996.
The "No" side won with nearly 56% of the vote, thus ending Pinochet's fifteen and a half years in power.
The fact that the dictatorship respected the results is attributed to pressure from big business, the international community and unease with extended rule by Pinochet within the dictatorship.
Background
Army General Augusto Pinochet took power on 11 September 1973 in a coup d'état which deposed the democratically elected Socialist President Salvador Allende.
This coup was also backed by the United States.
Allende killed himself as the presidential palace was being bombarded.
A military junta — led by Pinochet, Air Force General Gustavo Leigh, Navy Admiral José Toribio Merino, and Carabinero Chief General César Mendoza — was sworn in the same evening.
The following day, the four drafted an official document suspending the 1925 constitution and Congress and establishing the Junta as the country's supreme authority.
Pinochet was designated as its first president, and the four verbally agreed to rotate the office.
Shortly after, the Junta established an advisory committee, which Pinochet was successful in staffing with Army officers loyal to himself.
One of their first recommendations was to discard the idea of a rotating presidency, arguing it would create too many administrative problems and lead to confusion.
In March 1974, six months after the Junta's establishment, Pinochet verbally attacked the Christian Democratic Party and stated that there was no set timetable for a return to civilian rule.
On 18 December 1974 Pinochet was declared Supreme Leader of the nation.
After that date, the junta functioned strictly as a legislative body until the return to democracy in 1990.
On 24 September 1973, a commission was set up by the junta to draw up a blueprint for a new constitution.
By 5 October 1978, the commission had finished its work.
During the next two years, the proposal was studied by the Council of State presided by former president Jorge Alessandri, and in July 1980 it submitted a Constitution draft to Pinochet and the Junta.
A constitutional referendum, regarded as "highly irregular" and forthrightly "fraudulent" by some observers, took place on 11 September 1980, in which the new constitution was approved by 67% of voters.Nohlen, p268 The Constitution, which took effect on 11 March 1981, established a "transition period," during which Pinochet would continue to exercise executive power and the Junta legislative power, for the next eight years.
Before that period ended, a candidate for President was to be proposed by the Commanders-in-Chief of the Armed Forces and Carabinero Chief General for the following period of eight years.
The candidate was to be ratified by registered voters in a national plebiscite.
On 30 August 1988 Pinochet was declared to be the candidate.
During the last years of the dictatorship the commanders-in-chief of the Navy, Air Force and Carabineros disassociated themselves from Pinochet, expressing their wishes that a civilian should represent the regime in the 1988 plebiscite.
Pinochet however imposed himself as candidate.
Plebiscite
thumb|Original ballot.
The plebiscite —as detailed in the 1980 Constitution— consisted of two choices:
Yes: The proposed candidate is approved.
Pinochet takes office on 11 March 1989 for an eight-year mandate, and parliamentary elections are held nine months after he is sworn in.
The Junta continues to exercise legislative power until the newly elected Congress takes office on 11 March 1990.
No: The proposed candidate is rejected.
Pinochet and the Junta continue in power for another year and a half.
Presidential and parliamentary elections are held three months before Pinochet's term expires.
The newly elected President and Congress take office on 11 March 1990.
Political endorsements
Yes
Democratic Party of Chile ()
Great Civic Front of Chile ()
20px Independent Democratic Union ()
20px Liberal Democrat Party of Chile ()
20px National Advance ()
20px National Party ()
20px National Renewal ()
Radical Democracy ()
20px Social Democrat Party ()
Party of the South ()
No
20px Christian Democratic Party ()
20px Christian Left ()
20px Communist Party of Chile ()
20px Humanist Party ()
20px Liberal Party ()
20px MAPU Obrero Campesino
National Democratic Party ()
20px National Party for the NO ()
20px Party for Democracy ()
20px Popular Socialist Union ()
20px Popular Unitary Action Movement ()
20px Radical Party ()
20px Revolutionary Left Movement ()
Social Democracy Party of Chile ()
Democratic Socialist Radical Party ()
20px Socialist Party of Chile (Almeyda faction) ()
20px Socialist Party of Chile (Historic faction) ()
20px Socialist Party of Chile (Mandujano faction) ()
20px Socialist Party of Chile (Núñez faction) ()
20px The Greens ()
Null vote
20px Chilean Socialist Party  () A populist party created by pro-Junta factions to attract support for Pinochet disguised under the Socialist Party's banner.
The campaign
thumb|200px|left|Symbol of the "Yes" option.
The logotype had the SÍ blue letters with a star and a blue, white and red tricolour sash.
thumb|left|Pamphlet prepared by the Yes campaign The campaign is regarded, along with the registration process, as one of the key factors that led to the victory of the No side in the plebiscite.
For the first time in the history of Chile, both options were guaranteed free electoral advertising spaces—franjas—of 15 minutes each, late at night or early in the morning.
(There were similar spaces in prime time, but only for the government).
They were first broadcast on 5 September, at 11 pm, just one month before the referendum.
In a short time the spots prepared by the No side were seen to be better, despite the Yes side creating a more elaborate campaign devised by an Argentinian advertising agency and with the assistance of the Chilean Armed Forces.
The Minister of the Interior Sergio Fernández, one of the main coordinators of the official campaign, said:
thumb|right|Main logo of the No campaign, el arcoíris (the rainbow) The No side used a rainbow as its main symbol, with the intention of symbolising the plural views of the opposition (each member party had its own colour depicted in the rainbow) and, at the same time, the hope of a better Chile and a more prosperous future.
Their campaign, directed by American and Chilean advertising men, combined both criticism (including testimony by victims of torture and relatives of disappeared people during the dictatorship) and optimism, highlighting that the No option did not mean returning to the socialist system of former President Salvador Allende, but the re-establishment of democracy.
This idea was supported by the appearance of right-wing leaders standing for No.
A popular jingle was composed, with the main slogan of the campaign, "Chile, la alegría ya viene" (Chile, joy is on its way), and both Chilean and international celebrities, such as Patricio Bañados (renowned journalist banned from TV by the Junta), Sting, Jane Fonda, Richard Dreyfuss, Sara Montiel, Robert Blake, Paloma San Basilio and Christopher Reeve starred in the No spots.
One advert featured a middle-aged woman describing her experience of being kidnapped and tortured after the 1973 coup, and advocating a no vote, followed by her son Carlos Caszely, one of Chile's top footballers of the 1970s and 1980s,  and a critic of the Pinochet regime.
The Yes campaign had two main goals: creating fear amongst voters by reminding them of the chaotic situation of Chile in 1973, with the consequent coup d'état (a background blamed on supporters of the No side), and improving the general perception of Augusto Pinochet, regarded by the public as an arrogant and authoritarian leader.
The spots included jingles with lyrics supportive of the Junta and songs that were close to promoting a cult of personality around Pinochet, such as the main campaign anthem, "Un horizonte de esperanza" (A Horizon of Hope) or a Rapa Nui folk song, "Iorana, Presidente" (Hello, President).
In its early stages the campaign put its focus on the economic success achieved by the government, but when this failed to appeal to viewers, the strategy followed was to introduce biased criticism of the No adverts and the publication of polls that showed massive support for Pinochet, and a new look of the programmes starting in the 18 September broadcast, with the new format almost identical to those of the No – a presenter, Hernán Serrano, introduced each topic, and more testimonies were added.
Both sides called for massive rallies: on 22 September the No side started the March of Joy (Marcha de la alegría), which lasted 10 days and joined supporters from the northernmost and southernmost cities of Chile in Santiago.
These rallies were often stopped by the Carabineros or the secret police on claimed suspicion of possible attacks, or for no stated reason, and the demonstrators were attacked by armed pro-Yes supporters without the police taking any action.
On 2 October the Yes campaign called for a huge rally in downtown Santiago.
The rallies had different coverage by the news media, which struggled to show more Chileans standing for the Yes side than for the No, and were considered to be too close to the Yes campaign.
Electorate
Voting was open to persons who were aged 18 or over on the day of the election, and were either Chilean citizens or foreigners who had resided legally in Chile for at least five years.
Only those registered in the electoral roll could vote, but registration was not compulsory.
Voting was mandatory for registered Chilean citizens.
Results
Source: Tribunal Calificador de Elecciones.
Result by  regions
Aftermath
In the wake of his electoral defeat, Pinochet convened a meeting of his junta at La Moneda, in which he requested that they give him extraordinary powers to have the military seize the capital.
Air Force General Fernando Matthei refused, saying that he would not agree to such a thing under any circumstances, and the rest of the junta followed this stance, on grounds that Pinochet already had his turn and lost.https://nsarchive2.gwu.edu/NSAEBB/NSAEBB413/docs/nodiajuntameeting.pdf Matthei would later become the first member of the junta to publicly admit that Pinochet had lost the plebiscite.
Without any support from the junta, Pinochet was forced to accept the result.
The other junta members, who had preferred a civilian to run for president instead of Pinochet, regarded the result as Pinochet's personal defeat.
Pinochet and opposition forces agreed to revise the 1980 Constitution.
The 54 proposed amendments were approved by 91% of voters in a referendum on 30 July 1989.
Presidential and parliamentary elections took place as scheduled on 14 December 1989.
The opposition candidate, Christian Democrat Patricio Aylwin, won the election with 55% of the vote, and took office on 11 March 1990.
The newly elected Congress was sworn in the same day.
Popular culture
The 2012 film No presented a fictionalized account of the "No" television campaign.
It was the first Chilean film nominated for an Academy Award for Best Foreign Language Film at the 85th Academy Awards.
See also
Chilean transition to democracy
Further reading
Ethan Kaplan, Fernando Saltiel, Sergio S. Urzúa.
2019.
"Voting for Democracy: Chile's Plebiscito and the Electoral Participation of a Generation."
NBER.
References
External links
El plebiscito presidencial de 1988 National Democratic Institute
Chile Category:Referendums in Chile Category:1988 in Chile Category:Military dictatorship of Chile (1973–1990) Category:October 1988 events in South America
